自媒体时代政府网络舆情治理创新研究

Research on the Innovation of Government Governance on Network Public Opinion in the Era of We-Media

当前,网络舆情呈现出主体的多元性与隐蔽性、传播的突发性与广泛性、内容的复杂性与难控性等特点。网络舆情涉及领域广,传播速度快,给政府治理带来机遇的同时也会产生一定的负面影响。政府网络舆情治理正面临政府以外的主体正面参与度低、舆情治理手段与应对方式单一、网络舆情预警研判能力不足、网络舆情治理相关立法滞后等困境,应建立多元化主体联动协同治理模式,打造大数据网络舆情监管综合体,增强政府网络舆情分析研判能力,提高政府公信力及网络舆情引导力,构建完善网络舆情法律规制体系。

At present,the network public opinion shows multiple characters such as the plurality and concealment of the subjects,the suddenness and pervasiveness of spreading,the complexity of content and difficulty in controlling etc.Network public opinion covers a wide range of fields and spreads fast,which brings both the opportunity and some negative effect to the government governance.Government governance on network public opinion now faces some dilemmas.For example,subjects outside of the government have lower degree of participation,the method of public opinion governance and responding is single,the early judgement and warning ability for network public opinion is not sufficient,and relevant legislation about network public opinion is lagging behind etc.It is necessary to set up diversified and coordinative governance model with united subjects,create the supervision synthesis with big data for network public opinion,strengthen the analysis and judgement ability of the government for network public opinion,improve the credibility of the government and its guidance in network public opinion,so as to complete the legal regulation system for network public opinion.