广西跨境电商发展的策略研究

Research on the Dilemma and Strategy of Guangxi Cross-border E-commerce Development

互联网时代造就了新的贸易方式——跨境电子商务,在传统外贸增长疲软的背景下,成为推动外贸增长的助推器。"一湾连十国"的广西,处在"一带一路"交汇的关键区域,依托独特的区位优势,跨境电商发展前景广阔。广西跨境电商起步晚,在发展过程中不可避免地存在一些问题,政府应出台相关政策、继续完善面向东盟的跨境电商物流体系、创新监管模式、引导传统外贸企业积极拓宽跨境电商业务等,促进广西跨境电商高质量发展。

As a new circulation model of global retail and a new channel for domestic brands to go overseas,crossborder e-commerce has become a new important engine for foreign trade growth under the background of sluggish growth of traditional foreign trade.Guangxi,a region of“one bay connected by ten countries”,is located in the key region where“One Belt And One Road”intersects.With its unique geographical advantages,the development prospect of cross-border e-commerce is broad.Traditional foreign trade enterprises should actively expand crossborder e-commerce business,promote the development of cross-border e-commerce industry,and drive regional consumption upgrading and economic development.