日本数字内容产业发展的演化经济学分析

Evolutionary Economics Analysis of the Development of Digital Content Industry in Japan

回顾日本数字内容产业的创新发展历程,可以用"遗传-变异-选择"的演化经济学分析框架加以诠释。首先,它"遗传"了日本"文化立国"的思想、注重政府支持、秉持文化交流传统,这为数字内容产业发展奠定了坚实的基础。其次,日本将数字技术视为打破传统内容产业发展路径依赖的"变异"因素,并实现了内容产业数字化率72%的创举。最后,受到市场"选择"机制的影响,日本鼓励制作公司、制作者与流通商紧密合作,加快数字技术在日本内容产业的多领域应用,并成功将这种"新的遗传基因"根植于日本数字内容产业的未来演进。中国数字内容产业也应在扶持产业发展、重视人才培养、加强技术创新和坚持产学官一体化发展等方面借鉴日本经验,去糟取精,实现优化进步。

Reviewing the innovative development process of Japan’s digital content industry, we can use the evolutionary economic analysis framework of "heredity-mutation-selection" to explain it. First of all, it "inherits" the Japanese idea of "culture is the foundation of the country", attaches importance to government support and upholds the tradition of cultural exchange. It lays a solid foundation for the development of digital content industry. Secondly, Japan regards digital technology as a "mutation" factor that breaks the dependence of traditional content industry development path. Now Japan has achieved an innovation of 72% digitalization rate in content industry. Finally, influenced by the "selection" mechanism of the market, Japan encourages production companies, producers and distributors to work closely to accelerate the application of digital technology in various fields of the Japanese content industry and successfully roots this "new genetic gene" in the future evolution of the Japanese digital content industry. Therefore, China’s digital content industry should also learn from it in supporting industrial development, attaching importance to talent training, strengthening technological innovation and insisting on the integrated development of industry and university officials in order to remove the bad ones and make good ones and to achieve optimization and progress.