黑龙江省电商扶贫现状及发展对策

Research on the Situation and Strategy of E-commerce Poverty Alleviation in Heilongjiang Province

农村电商扶贫是我国新时期“互联网+”与精准扶贫相结合的产物,是扶贫理念和手段的丰富创新。黑龙江省是我国最北的农业大省,存在一定程度的贫困问题。最新数据显示黑龙江省在实施农村电商扶贫过程中取得了很大成效,这得益于各级政府在政策支持、农村电商综合示范县建设、创新农村电商扶贫模式等方面所做的大量工作,但同时也面临着缺乏既有意识又懂技术的农村电商人才、农业产业化发展滞后、农村电商基础设施落后、农产品品牌建设力度不足等诸多问题。针对黑龙江省农村电商扶贫面临的问题,提出加强人才培养和鼓励人才回乡创业并举,完善网络、公路、物流等电商相关基础设施,提升农业产业化水平及打造龙江特色农产品品牌4个方面的对策建议。

E-commerce poverty alleviation is a combination of‘Internet+’and targeted poverty alleviation in China′s new era,which is a rich innovation of poverty alleviation concepts and methods.Heilongjiang Province is the most northern agricultural province in China,there is a certain degree of poverty.The latest data showed that Heilongjiang Province had achieved great results in the implementation of rural e-commerce poverty alleviation,due to the large amount of work done by governments at all levels in policy support,construction of comprehensive demonstration counties for rural e-commerce,and innovative rural e-commerce poverty alleviation models.But Heilongjiang Province was also facing many practical problems such as the lack of rural e-commerce talents who were both conscious and technical,the development of agricultural industrialization was backward,and the rural e-commerce infrastructure was relatively backward.In response to these problems,this study proposed three countermeasures to strengthen talent training and encourage talents to return to their hometowns to start businesses,improve the network,roads,logistics and other e-commerce-related infrastructure,and improve the level of agricultural and rural e-commerce industrialization.