基于安康地域文化“IP”的毛绒玩具设计实践研究

Design Practice of Plush Toys Based on Ankang Regional Culture“IP”

目的探寻基于地域文化"IP"的毛绒玩具设计构想、造型转化、元素植入和生产工艺等设计实践中面临诸多问题的化解之道。方法以安康城市礼品设计为例,通过调研访谈,遴选出"鎏金铜蚕"为该市地域文化"IP"的核心元素;运用联想、重构等造型设计手法,将其转换为契合毛绒玩具特性的造型形态;运用想象、夸张等图案设计手法,将相关地域文化元素转化为装饰纹样,并以民间刺绣的形式植入其中,赋予其独特的地域文化内涵和形式美感。结果突破传统生产工艺限制,批量打造出了一套适用于安康城市礼品、旅游纪念品和婚庆礼品的毛绒玩具。结论基于地域文化"IP"的毛绒玩具作为一种特殊形态的城市礼品,其设计的重点是将遴选出的核心地域文化元素,以恰当的方式转换成契合毛绒玩具特性的造型形态,并巧妙地植入转化后的相关元素,才能具备承载地域文化、传递城市情感等功能。

To explore the solution to many problems in the design practice of plush toys,such as design concept,modeling transformation,element implantation and production process based on regional culture"IP".Taking the gift design of Ankang city as an example,through investigation and interview,"gilded bronze silkworm"is selected as the core element of the city’s regional culture"IP";the modeling design techniques such as association and reconstruction are used to transform it into the modeling form that conforms to the characteristics of plush toys;the pattern design techniques such as imagination and exaggeration are used to transform the relevant regional cultural elements into decorative patterns,which are implanted into plush toys by folk embroidery endowing plush toys with unique regional cultural connotation and form aesthetic feeling.A set of plush toys suitable for Ankang city gifts,tourist souvenirs and wedding gifts were created in batches,which broke through the limitation of traditional production technology.As a special form of urban gift,the design of plush toys based on the regional culture"IP"focuses on transforming the selected core regional cultural elements into the shape form that conforms to the characteristics of plush toys in an appropriate way,and ingeniously implanting the relevant elements after transformation,so as to have the functions of carrying regional culture and transmitting urban emotion.