国家图书馆文创产品设计方式研究

RESEARCH ON THE DESIGN METHODS OF CULTURAL AND CREATIVE PRODUCTS IN NATIONAL LIBRARY OF CHINA

为获取国家图书馆的文创产品开发的成功经验,从设计角度研究国家图书馆的文创产品。针对国家图书馆现有的文创产品,用案例分析法,从载体选择和设计方式两个方面分析了其设计特点和设计思路。总结出元素提取、同比例放缩、符号再设计、文化内涵挖掘4种主要的设计方式,以及积极融合其他文化符号等拓展思路。为其他公共图书馆文创产品的开发提供思路和指导。

In order to obtain the successful experience of the development of cultural and creative products of the National Library of China,the cultural and creative products of the National Library of China are studied from the perspective of design.According to the existing cultural and creative products of the National Library of China,the design characteristics and design ideas were analyzed from two aspects of carrier selection and design methods by using case analysis method.Four main design methods were summarized,such as element extraction,scaleup,symbol redesign,and cultural connotation mining,as well as actively integrating other cultural symbols.To provide ideas and guidance for the development of cultural and creative products in other public libraries.