创业者决策逻辑的形成机制研究:中美创业行为的比较

Research on the forming mechanism of entrepreneurs’ decision-making logic: A Comparison of Entrepreneurial Behavior between China and USA

创业环境中充满不确定性,创业者如何决策是一个非常值得探讨的话题。从创业者的心理活动出发,文章探索了创业者决策逻辑的形成机制,构建一个理论模型,并对中美创业者的创业行为进行了比较。通过对中国171份样本和美国116份样本数据进行结构方程模型实证分析之后发现,换位思考和创业激情是创业者决策逻辑的重要前端影响因素,而自我效能在换位思考和创业激情与创业者决策逻辑的关系中发挥着中介作用。通过跨国检验,表明理论模型具有普遍意义。文章深化创业者决策逻辑的形成机制研究,结论有助于创业者更科学地掌握决策逻辑。

In the uncertain environment of entrepreneurship, how to make decisions is a topic worth discussing. Starting from the psychological activities of entrepreneurs, this study explores the influence mechanism of entrepreneurs’ heuristic decision logic and collects two groups of samples from China and the United States. Through the structural equation model empirical analysis of 171 samples from China and 116 samples from the United States, it is found that perspective taking and entrepreneurial passion are important antecedents of entrepreneurial decision-making logics, self-efficacy plays a mediating role in the relationship between perspective taking and decision making logics as well as in the relationship between entrepreneurial passion and decision making logics. Through the cross-country test, the research results indicate to have universal significance. This paper extends the research on the formation mechanism of entrepreneur’s decision-making logics. The conclusion is helpful for entrepreneurs to scientifically make decisions.