基于情感化设计的昆明都市农庄景观文化多维体验探析

Research on Multi-dimensional Experience of Urban Farm Landscape Culture in Kunming Based on Emotional Design

以昆明市都市农庄为例,将情感化设计与文化冰山理论相结合,构建游客感性评价体系,对游客进行感性体验调查分析。在此基础上,将设计要素与游客意象相结合,构建都市农庄景观中文化的“感官-交互-整合”表达框架,直观地表达出游客需求的特性。结合框架模型,从企业文化、产业文化和地域文化三个角度,提出都市农庄景观文化的“审美-意义-综合”多维体验策略,包括强调生理感觉的审美体验层面、交互产生关联与思考的意义体验层面、统筹系统和巩固印象的综合体验层面。文化在景观中表达的设计思路,将有助于打造高质量体验式的都市农庄,提升农庄整体的形象。

This study takes urban farms in Kunming City as an example,The emotional design is combined with the cultural iceberg theory,and the emotional evaluation system of tourists is constructed.The emotional expe-rience of tourists is investigated and analyzed.On this basis,the design elements are combined with the image of tourists,and the′sensory-interaction-integration′expression framework of culture in urban farm landscape is con-structed,which can intuitively express the characteristics of tourists′demands.Combined with the framework model,from 3 perspectives of enterprise culture,industrial culture and regional culture,this paper puts forward the multi-dimensional experience strategy of′aesthetic-meaning-integration′of urban farm landscape culture.It includes the aesthetic experience level that emphasizes the physiological feeling,the meaning experience level that produces the correlation and the thinking interactively,and the comprehensive experience level that plans the system and consolidates the impression.This cultural expression in the landscape design ideas,will help to create a high-quality experience of the urban farm,improve the overall image of the farm.