基于中国传统节日的礼品设计研究

Research on Gift Design based on Chinese Traditional Festivals

中国传统节日是中国传统文化的重要组成部分,而节日礼品是随着节日文化的发展而产生的文化衍生物。通过节日礼品的传播,既有利于人们之间的感情交流,又可以通过物件流通的形式传播节日文化,因此,传统节日文化的发展与节日礼品的系统完整性息息相关。随着经济的发展,人们的精神需求不断提高,消费品位也随之提升,这无形中是对节日礼品的设计又提出了新的挑战。文章通过探讨节日礼品的特征和属性,提出节日礼品设计的基本步骤,为传统文化的发展贡献一份力量。

Chinese traditional festival is an important part of Chinese traditional culture,and holiday gift is a cultural derivative with the development of festival culture.Through the spread of holiday gifts,not only can be conducive to the flow of feelings between people,but also through the form of circulation of objects to spread holiday culture,therefore,the development of traditional holiday culture is closely related to the systematic integrity of holiday gifts.With the development of the economy,people's spiritual needs continue to improve,consumer grade is also growing,which is virtually a holiday gift design and put forward new challenges.The paper discusses the characteristics and attributes of holiday gifts,presents the basic steps of holiday gift design,and contributes to the development of traditional culture.