我国体育服务消费转型升级的机遇、挑战与路径

Opportunities,Challenges and Paths in the Transformation and Upgrading of Sports Service Consumption in China

当前我国体育服务消费面临供需链支撑体系薄弱、热点空间续接不畅、有效服务消费供给不足、企业价值尚未凸显、体制机制有待完善等挑战,迫切需要体育服务消费转型升级。研究认为:推动体育服务消费转型升级,要实现体育服务相关产业政策协同,完善体制机制,夯实产业发展基础及融合发展体系;对接产业调控,达成产业动态平衡,合理定位企业位置与关系,提高生产效益;对接产业创新融合驱动,打造新生态,建设现代化高新技术服务体系;对接国际化引领,扩张消费新动能,打造国际化体育服务消费中心,培育可持续发展体育服务,加快培育体育"夜消费",扩张新动能等。

At present,China's sports service consumption is faced with such challenges as weak supply chain system,poor connection of hotspot spaces,insufficient supply of effective service consumption,enterprise value not having been highlighted yet,and institutional mechanism waiting to be improved.The transformation and upgrading of sports service consumption is urgently needed.The research shows that,in order to promote the transformation and upgrading of sports service consumption,it is necessary to coordinate related industrial policies of sports service,improve the system and mechanism,tamp the industrial development foundation and integrate development system;it is necessary to dock with industrial regulation and control,achieve dynamic industrial balance,reasonably position the enterprises and their relationships so as to improve the production efficiency;it is necessary to dock with the actuation of industrial innovation and integration and build a new ecosystem and a modern high-tech service system;it is necessary to dock with the international leading,expand the new consumption momentum,build an international sports service consumption center,cultivate sustainable development of sports services,accelerate the cultivation of sports"night consumption",and expand the new kinetic energy.