基于议程设置的高校思想政治教育创新

Innovation of Ideological and Political Education in Colleges and Universities based on Agenda Setting

议程设置作为传播学、政治学等学科的经典理论之一,在传播效用和舆论导向方面具有独特优势。思想政治教育与议程设置作为特殊的信息及文化传播活动,旨在引导受众的价值观念和塑造客体行为习惯,二者在目标、过程和载体等方面具有内在一致性,运用议程设置的原理和方法有助于高校思想政治教育的创新。新时代高校思想政治教育应把握受众导向需求,科学设置议题;当好信息把关人,掌控舆论主导权;优化传播机制,营造育人氛围;加强平台建设,实现多元化传播,从而提升高校思想政治教育的亲和力与实效性,实现立德树人的根本目的。

As one of the classical theories such as communication and politics,agenda setting has its unique advantages in communication utility and public opinion orientation.Ideological and political education and agenda setting are both a special kind of information and cultural communication activities,aiming at guiding the audience’s values and shaping the object’s behavior habits,the application of the principles and methods of agenda setting is helpful to the innovation of ideological and political education in colleges and universities.In the new era,the ideological and political education in colleges and universities should grasp the needs of the audience-oriented education and scientifically set up topics,be a good gatekeeper of information and master the leading power of public opinion,optimize the communication mechanism and create an atmosphere for educating people,and strengthen the construction of platforms and realize diversified communication,in order to enhance the affinity and effectiveness of ideological and political education in colleges and universities,to achieve the fundamental task of moral education.