乡村振兴战略下安徽省农产品文化品牌培植路径探究

On the Path of Cultivating Cultural Brands of Agricultural Products in Anhui Province under Strategy of Rural Revitalization

在乡村振兴战略的引导下,安徽省农产品文化品牌培植工作逐渐趋于复杂化,为此探究乡村振兴战略下安徽省农产品文化品牌培植路径。以安徽省城镇化进程为研究基础,分析农产品产业及文化品牌的发展现状,根据农产品的产业格局,探析农产品文化品牌发展面临的主要问题。结合农产品对文化品牌提供的灵感和文化载体,探析农产品资源与文化品牌之间的互动关系。拓展安徽省农产品文化品牌知名度,提高文化品牌的竞争力,最终构建培植路径,最终完成探究。

Guided by the strategy of rural revitalization,the cultural brand cultivation of agricultural products in Anhui is becoming more complex.Therefore,it is necessary to study the cultivation path.Based on the process of urbanization in Anhui province,the paper first analyzes the current situations of agricultural products industry and cultural brands.And then,it studies the main problems in developing the cultural brands based on the industrial model of agricultural products.The paper analyzes the interactive relationship between agricultural product resources and cultural brands by revealing the special roles that agricultural products play in both providing inspirations for cultural brands and serving as the carriers of cultural brands.Finally,it studies the path of cultivating cultural brands by offering ways to improve the brand profile and competitiveness of agricultural products in Anhui Province.