算法推荐时代主流意识形态传播面临的挑战及其应对

Challenges and Countermeasures of Mainstream Ideology Propagation in the Era of Algorithmic Recommendation

作为信息传播领域中一种个性化的信息资源配置范式,算法推荐重塑了传统话语传播格局,给主流意识形态传播带来诸多挑战。算法推荐中存在的“信息茧房”效应、把关缺位漏洞、技术狂欢图景和资本裹挟逻辑不断销蚀主流意识形态的整合力、渗透力、感染力、引领力。新时代要摆脱算法推荐的负面影响,必须持续优化算法、驾驭算法、用好算法、管好算法,实现技术逻辑和价值逻辑的高度融合。

As a personalized information resource allocation paradigm in the field of information dissemination,algorithmic recommendation reshapes the traditional discourse dissemination pattern and brings many challenges to the mainstream ideology dissemination.The"cocoon of information"effect,the loopholes of check vacancy,the prospect of technology carnival and the logic of capital entrapment in algorithmic recommendation constantly erode the integration,penetration,appeal and leading power of mainstream ideology.In the new era,to get rid of the negative value consequences of algorithmic recommendation,we must continuously optimize,control,use and manage algorithms,so as to achieve a high degree of harmony between technical logic and value logic.