从《唐宫夜宴》看传统文化的当代传播

The Contemporary Spreading of Traditional Culture from Night Banquet in Tang Dynasty Palace

采用文本分析法,将《唐宫夜宴》作为媒介引爆点展开个案研究。对该节目的视觉塑造、媒介使用以及故事叙述进行思考和反思。通过对《唐宫夜宴》的文本研究,思考传统文化在当代的创新性表达路径。围绕视觉传播形象的塑造、传播媒体的共振互联及对传统文化的内容再构三个维度,探究如何讲好中国故事,弘扬中华优秀传统文化。由点及面阐释文化作品,以期在创新性传播范式层面拓宽中华优秀传统文化在当代的传播思路。

The text analysis method is adopted to carry out a case study on Night Banquet in Tang Dynasty Palace.Firstly,this paper reflects on visual shaping,the use of media and the narrative of the dance.Secondly,it discusses the innovative ways of spreading traditional culture in the contemporary era.Thirdly,it explores how to tell Chinese stories and spread Chinese traditional culture well by focusing on the shaping of visual communication images,the resonance and interconnection of communication media and the content reconstruction of traditional culture.This paper aims to broaden the communication paths of Chinese excellent traditional culture in the contemporary times at the level of innovative communication paradigms.