新媒体时代公共气象影视服务发展创新策略

Development and Lnnovation Strategy of Public Meteorological Film and Television Service in New Media Era

结合福州市气象公共影视服务工作开展现状,以及当前新媒体时代对传统影响节目的冲击和制约,分析了气象影视服务所面临的挑战和机遇,探讨了公共气象影视服务在此背景下的精准定位和改革,以充分借用新媒体平台创新气象影视节目内容及传播形式,实现公共气象服务效益的最大化。

Based on the current situation of Fuzhou meteorological public film and television service,as well as the impact and restriction of the current new media era on traditional programs,this paper analyzes the challenges and opportunities faced by meteorological film and television service,and summarizes and discusses the precise positioning and reform of public meteorological film and television service under this background.In order to make full use of the new media platform to innovate the content and communication form of meteorological film and television programs,and realize the maximum benefit of public meteorological services.