社区生鲜零售商业发展冷链物流的现实逻辑、关键问题与对策建议--基于消费新需求与服务提升双视域

Realistic Logic,Key Problems and Countermeasures of Cold Chain Logistics Development in Communal Fresh Food Retail Business--Based on Double Vision of New Consumer Demand and Service Improvement

重视冷链物流发展是生鲜零售业提升供应链水平与增强社区商业服务能力的必然选择。论文以社区生鲜零售业为应用场景,梳理了中国生鲜零售业态冷链物流发展的现实逻辑,发现:中国生鲜零售发展冷链物流已是大势所趋,并已开始呈现出智能化、数字化、低碳化、去中心化等新特性,然而发展水平不平衡、两级分化明显等问题仍制约着生鲜零售服务的整体向优发展,究其原因,供应链环节多而不畅、成本高损耗大、衔接合作困难、专业人才缺乏是造成当前失衡的关键问题,亟须探索破解。鉴于此,从构建数字化供应链、改造下沉市场生产力、优化流通渠道管控和创新人才培养四个方面提出对策建议,以激发我国社区生鲜零售在降成本、提效率和促消费方面的潜能。

Communal fresh food retailer should pay more attention to cold chain logistics,which is the inevitable choice for them to improve their supply chain level and service ability of community commerce.This paper reviews the realistic logic of development of the fresh food retail business and its cold chain logistics in our country,with the communal retail business as an application scene.It is found that the development of cold chain logistics,which has begun to show new characteristics such as intelligence,digitization,low-carbon and decentralization,has become a general trend.However,the problems of unbalanced and polarized development have restricted the retail business from going further.The reasons are the long and poor supply chain,the high cost and loss rate,the uncooperative connection and the lack of professionals.So the paper proposes some countermeasures as building digital supply chain,reforming the productivity of sinking markets,optimizing the management of circulation channels,and innovating talents training modes.These suggestions will be helpful for the communal fresh food retail business to realize their potentials on cost reducing,efficiency lifting and consumption promoting.