档案展览教育效果的提升策略研究

Research on the Promotion Strategy of the Educational Effect of Archives Exhibition

档案展览是进行社会教育的重要工具,成功的档案展览可以起到生动的宣传作用,可以充分发挥其历史文化教育、革命传统教育、爱国主义教育、社会档案意识教育等功能,对树立国民文化自信、促进国家文化安全具有重要意义。本文以营销学中的7P理论为基础,对我国档案展览服务中存在的问题进行了分析,并提出相应的对策,以期为提升我国档案展览服务提供实践参考。

Archives exhibition is an important tool for social education.A successful archives exhibition can play a vivid publicity role,give full play to its functions such as historical and cultural education,revolutionary tradition education,patriotism education and social archives awareness education,and is of great significance to establish national cultural self-conf idence and promote national cultural security.Based on the 7P theory in marketing,this paper analyzes the problems existing in China's archives exhibition service,and puts forward countermeasures accordingly,in order to provide practical reference for improving China's archives exhibition service.