关于对我国体育产业热点问题的思考

Thoughts on Hot Issues of China's Sports Industry

当前,我国体育产业还没有统一概念,在对体育产业的理解上也存在差异。从广义上来说,体育产业属于组合式、复合式的产业,主要分为精神产品与物质产品两种,同时还包括体育服务产品以及衍生的生产经营活动。从狭义上来说,体育产业指的是从事体育产品生产以及其经营活动的产业。实际工作中可将体育产业划分成3种形式,一是通过体育活动获得经济价值,如培训费、转会费和赛事门票等经济收益;二是体育相关产业,如体育器材及体育服饰等;三是由体育界兴办的餐厅和工厂等副产业,这一形式不止归属于体育产业,但是由体育公司获得最终收益,从而该类收益属于体育产业。在体育产业发展过程中还有许多值得思考的热点问题,主要是对市场经济体制下体育产业的界定、体育产业是否可作为国民经济新增长点以及目前发展存在的重难点进行分析,同时探讨体育产业形成集团存在的风险问题,基于此制定出培养体育产业经营人才的方法。

At present,there is no unified concept of sports industry in China,and there are differences in the understanding of sports industry.In a broad sense,sports industry belongs to combined and compound industry,which is mainly divided into spiritual products and material products.At the same time,it also includes sports service products and derived production and management activities.In a narrow sense,sports industry refers to the industry engaged in the production of sports products and their business activities.In practice,the sports industry can be divided into three forms.One is to obtain economic value through sports activities,such as training fees,transfer fees and event tickets;second,sports related industries,such as sports equipment and sports clothing;the third is the side industries such as restaurants and factories handled by the sports industry.This form does not belong to the sports industry,but the sports company obtains the final income,so this kind of income belongs to the sports industry.There are still many hot issues worth thinking about in the development of sports industry,mainly analyzing the definition of sports industry under the market economy system,whether sports industry can be used as a new growth point of national economy and the key and difficult points existing in the current development,and discussing the risks existing in the formation of sports industry groups,Based on this,the method of cultivating sports industry management talents is formulated.