基于大连城市品牌下的文创设计研究

RESEARCH ON CULTURE DESIGN BASED ON DALIAN CITY BRAND

通过研究大连城市品牌文创设计,实现文创产品传播城市形象的应用价值,打造城市品牌形象,促进城市文化发展。运用访谈法、文献研究法、案例分析法,分析大连城市品牌下的文创设计的应用效果和应用价值,发现大连城市品牌文创设计主要通过提炼大连城市地标建筑、人文景观中的图形、色彩等视觉特征进行创意,这种做法丰富了大连城市品牌文创设计的形式美感与文化内涵。通过文章的研究分析,展现城市品牌文创设计对城市品牌传播的重要价值,进一步论证城市品牌文创设计的重要意义。

Through the research research on the Dalian City Brand,the current application value is realized,and the purpose of promoting urban brands promote urban culture.Application of literature research methods and case analysis,by analyzing the application effects,cases and application value in Dalian Cultured Design,the Dalian Canguang design uses urban architecture,color,form,and other visual characteristics,and enriched Dalian City.The morphological form of beauty and cultural connotation.Through the research analysis of the article,the importance of the development of the city brands is shown to further demonstrate the importance of urban literary design.