虚拟文化空间用户参与方式:基于知乎话题用户的分析

User Participation in Virtual Cultural Space:Based on the Analysis of the Q&A Section of“Game for Peace”on“Zhihu”Platform

随着数字技术的不断发展,虚拟文化空间已经成为了用户生活中区别于物理文化空间的第二存在场域,用户的文化消费场所正在逐步从物理文化空间转移到虚拟文化空间,其空间获得感也得到极大提升。从用户视角看,其参与虚拟文化空间存在信息需求、情感需求、交际需求三大内在需求,并通过对虚拟文化空间的空间实景、空间知识、空间情感、空间经历的感知来满足内在需求。在用户参与的具体方式层面,结合"和平精英"知乎话题中问答文本数据,利用模糊集定性比较分析方法,探索出用户参与虚拟文化空间存在着情感分享型参与方式、知识交流型参与方式、虚拟型参与方式以及综合型参与方式4种主要方式。针对不同的用户参与方式,虚拟文化空间的营造重点也会有所不同,但在营造中均需要注重空间社交机制融入、弥补空间知识不足、加强创意空间场景建设,以更好满足用户需求,推动用户的空间参与和文化消费。

With the continuous development of digital technology,virtual cultural space has become a second existence space for the Internet users.They are shifting their consumption from physical cultural space to virtual cultural space,feeling more satisfied with more space.From the perspective of the Internet users,they enter the virtual space due to their internal needs for information,emotion,and communication,and they meet these needs through perceiving the image,knowledge,emotion,and experience in the virtual cultural space.In terms of the specific ways of user participation,researching the Q&A session of Zhihu on"Game for Peace"with fsQCA(fuzzy-set qualitative comparative analysis),we come to a conclusion that the Internet users exist in the virtual cultural space in four ways:emotion sharing,knowledge sharing,virtual participation,and comprehensive participation.The focus of the virtual space changes with different user participation.But in the creation of the virtual space,it is necessary to integrate social mechanism,increase knowledge,and improve the creative scene to better meet users’needs and stimulate users’participation and cultural consumption.