外文学术社交网站平台游戏化功能分析

Analysis of Gamification Function of Foreign Academic Social Network Platform

[目的/意义]从游戏化角度对外文学术社交平台进行功能分析,对于丰富游戏化相关理论、指导学术社交平台优化提供参考和借鉴。[方法/过程]梳理游戏化相关研究并归纳社交网络平台游戏元素,运用八角行为分析法从8个核心驱动力角度对ResearchGate、Mendeley和Academia.edu 3个典型外文学术社交网络的游戏化功能状况进行分析,并调研用户对平台游戏化功能的体验感。[结果/结论]研究发现,学术社交平台现有游戏化功能侧重于成就、授权、拥有以及社交这4个核心驱动力,样本平台的游戏化功能基本得到用户满意。ResearchGate注重满足用户成就与社交的需求,Mendeley和Academia.edu注重满足拥有与社交的需求。平台在使命感、稀缺性这两个核心驱动力的游戏化功能设计上需加强。

[Purpose/Significance]The paper provided a functional analysis of foreign language Academic Social Networking Site(ASNS)from the perspective of gamification,it enriches the theory of gamification and provide reference for the optimization of academic social platforms.[Method/Process]On the basis of combing the related research of gamification,the study summarized the game elements of social network platform,the gamification function of three typical foreign language ASNS platforms was analysed from the perspective of eight core driving forces by using the catalysis framework,and the user's experience with gamification function of the three platforms was investigated.[Results/Conclusions]According to the findings of the research,the existing gamification features of academic social platforms focus on the four core drivers of accomplishment,empowerment,ownership and social,users are basically satisfied with the existing gamification functions of the three websites.ResearchGate focuses on meeting users'accomplishment and social needs,while Mendeley and Academia.edu focus on meeting users'ownership and social needs.In order to achieve better user experience,the websites needs to strengthen the design of gamification features that are the core drivers of epic meaning and scarcity.