中美IP电影形象特色的比较研究——基于“西游系列”和“漫威系列”的审视与思考

Take“Journey to the West Series”and“Marvel Series”as an Example to Compare Chinese and American Movies

《西游记》在中国电影史上被改编一百多次,是我国电影界经久不衰的题材,美国漫威公司在十一年的时间里拍摄出二十三部影片,形成具有统一世界观的“漫威宇宙”。以“西游系列”和“漫威系列”为例,分析中美IP电影在版权使用、剧情设计、人物塑造、运营宣传等方面的异同,研究中美电影关于英雄人物的塑造,可以为中国IP电影的发展提出建议,对利用电影讲好中国故事、弘扬中国精神、树立文化自信、建设文化强国、加强我国文化国际传播能力具有重要意义。

Journey to the West has been adapted for more than 100 times in the history of Chinese films.It is an unfailing theme in the Chinese film industry.Marvel of America has shot 23 films in 11 years,forming a“Marvel Universe”with a unified world view.Take“Journey to the West series”and“Marvel Series”as an example to analyze the differences between Chinese and American films in copyright use,plot design,character shaping,operation publicity,study the shaping of heroes in Chinese and American films to put forward suggestions for the development of Chinese movies and to provide reference for using films to tell Chinese stories well,carry forward the Chinese spirit,and spread the Chinese voice.It will help to establish cultural confidence and build ourselves into a strong cultural country.