“互联网+农业电商”模式下的信息化营销渠道建设探索

Exploration on the Construction of Information Marketing Channels under the Mode of"Internet+Agricultural E-commerce"

近两年在线支付方式不断改革与创新,“互联网+农业电商”模式的快速发展已势不可挡。本文对于“互联网+农业电商”的发展与运作进行了具体研究。首先对我国的“互联网+农业电商”模式的发展现状进行分析;其次从“互联网+农业电商”的发展历程以及发展环境来概述我国“互联网+农业电商”模式下的信息化营销渠道建设的现状,分析信息化营销渠道建设与“互联网+农业电商”发展中的关联性,并且对新形势下“互联网+农业电商”模式下的信息化营销渠道建设进行探讨。

In the past two years,the continuous reform and innovation of online payment methods,the rapid development of"Internet+agricultural e-commerce"model has been unstoppable.This paper makes a specific study on the development and operation of"Internet+Agricultural E-commerce".Firstly,the development status of China's"Internet+agricultural e-commerce"model is analyzed.Secondly,from the development process and development environment of"Internet+agricultural e-commerce",this paper summarizes the current situation of information marketing channel construction under the mode of"Internet+agricultural e-commerce"in China,and analyzes the relevance between information marketing channel construction and the development of"Internet+agricultural e-commerce".Moreover,the construction of information marketing channels under the mode of"Internet+agricultural e-commerce"under the new situation is discussed.