创新驱动下新零售服务供应链质量协同改进的稳态策略

Steady-state Strategy for Collaborative Quality Improvement of New Retail Service Supply Chain Driven by Innovation

技术和消费的"双升"加快了新零售服务供应链的形成和产生,同时也通过驱动其质量系统的协同改进及动态演化实现持续的发展。本文从创新驱动质量的动态视角,分析创新驱动下新零售服务供应链中多主体协同质量改进的运行机制和动态演化过程,运用演化博弈方法分析构建多主体协同的动态演化博弈模型,以此分析新零售服务供应链协同质量改进中各参与主体的博弈策略选择,并利用雅克比矩阵判断其策略稳定性。研究表明:在多元参与主体利益诉求得到满足的前提下,多主体协同质量改进能够保持系统稳定状态;多主体间的质量势差与协同质量改进稳定性呈现出反比关系;良好的质量协同效应、独立的内部监督机制等能有效的促进协同质量改进系统稳定。

China’s “technology and consumption upgrade” has not only accelerated the formation and emergence of the new retail service supply chain(NRSSC), but also realized sustainable development by driving the collaborative improvement and dynamic evolution of its quality system. From the dynamic perspective of innovation driven quality, the operation mechanism and dynamic evolution process of multi-agent collaborative quality improvement in the new retail service supply chain driven by innovation are analyzed, and the evolutionary game method is used to analyze and construct the dynamic evolutionary game model of multi-agent collaboration, so as to analyze the game strategy choice of each participant in the collaborative quality improvement of the new retail service supply chain. The Jacobian matrix is used to judge its strategy stability. The research shows that under the premise that the interests of multiple participants are satisfied, multi-agent collaborative quality improvement can maintain a stable state of the system;moreover, the quality potential difference is inversely related to the stability of collaborative quality improvement among multi agents;and also, good quality synergy and independent internal supervision mechanism can effectively promote the stability of collaborative quality improvement system.