齐鲁传统服饰文化与山东服装产业协调发展路径研究

Study on the harmonious development route of Qilu traditional garment culture and Shandong garment industry

服饰文化在服装产业发展过程中具有十分重要的作用,有助于展现服饰的人文内涵并提高服饰的附加价值。齐鲁传统服饰文化与山东服装产业在发展过程中,存在品牌差距悬殊、技术创新水平低以及市场发展速度缓慢3个方面的问题,因此,需促进二者相互融合,实现协调发展,加大对齐鲁传统服饰文化精神价值的宣传力度,促进齐鲁服装产业的转型与发展,同时进一步挖掘山东服装产业中的地域文化应用价值。

Garment culture plays a very important role in the development of the garment industry,which helps to show the humanistic connotation and increase the added value of garment.In the development process of Qilu traditional garment culture and Shandong garment industry,there are three problems in terms of brand gap,low technological innovation level and slow market development.Therefore,it is necessary to promote the integration of them,achieve harmonious development,strengthen the publicity of the spiritual value of Qilu traditional garment culture,promote the transformation and development of Qilu garment industry,and at the same time,further explore the application value of regional culture of Shandong garment industry.