文化IP视域下公共图书馆文创产品设计开发策略研究

Research on the Development Strategy of Cultural and Creative Products in Public Library from the Perspective of Cultural IP

随着社会经济的迅速发展,我国文化事业建设得到更加广泛的关注。信息化时代,文创产品开发已成为传承优秀传统文化的重要方式。公共图书馆作为文化资源的重要载体,其文创产品的设计开发是对图书馆特色文献的充分挖掘、提取相关文化元素、融入审美特征、突显创意创新的整个过程。文化IP的出现,为公共图书馆文创产品的设计提供了新思路,带来了更多的创意表达。本文基于我国公共图书馆文创产品开发现状,分析了文化IP和文创产品之间的关系,提出当前公共图书馆文创产品开发中存在的问题,指出了文化IP在公共图书馆文创产品开发中重要作用,论述了文化IP视域下公共图书馆文创产品开发的几点策略,旨在推动我国公共图书馆文创产业的创新发展。

With the rapid development of social economy,more and more attention has been paid to the construction of cultural undertakings in China.In the information age,the development of cultural and creative products has become an important way to inherit the traditional excellent culture.As an important carrier of cultural resources,the cultural and creative products of public libraries are to fully excavate the cultural resources of libraries,extract the relevant cultural elements,carry on the product design and development,and highlight creative innovation.The emergence of cultural IP provides a new idea for the design of cultural and creative products in public libraries,and brings more creative expression.This paper analyzes the relationship between cultural IP and cultural and creative products based on the current situation of the development of cultural and creative products in public libraries in China,puts forward the existing problems in the development of cultural creative products in public libraries,and advances the important role of cultural IP in the development of cultural and creative products in public libraries,it expounds several strategies for the development of cultural and creative products in public libraries from the perspective of cultural IP,in order to promote the innovative development of the cultural and creative industry in public libraries in China.