从内卷到内卷感:情感转向与理论分析——兼论网络消极情感的传播趋势及治理

From Involution to Sense of Involution:Affective Turn and Theoretical Analysis--Also on Trend and Governance of Network Negative Emotion

2020年以来,内卷一词从经典的学术概念变成网络流行语,被网民用来表达个人和集体的消极情感,即内卷感。内卷感由超负荷的压力、广领域的焦虑、高强度的倦怠和大规模的失落复合而成。内卷感的形成,源于信息技术与数字产业的发展乱象、当今社会复杂的内外部环境以及感性化的网络传播生态。同时,内卷感还折射出消极情感数字化传播的内在趋势,并集中表现为短暂性、失真性和去批判性三个层面。为降低消极情感无序蔓延所带来的不良影响,需要做好依情治理和以情治理,切实推动我国治理体系和治理能力现代化走向纵深。

Since 2020,the word“involution”has changed from a classic academic concept to a popular buzzword,which is used by netizens to express individual's and collective's negative emotions,that is,the sense of involution.The sense of involution is compounded by pressure,anxiety,burnout and loss.The sense of involution stems from the chaotic development of ICT industry,the complex internal and external environment of today's society and the affective network communication ecology.The sense of involution also reflects the internal trend of digital communication of negative emotion,which is mainly manifested in three levels:transience,distortion and decriticism.In order to reduce the adverse effects caused by the disorderly spread of negative emotion,emotion governance is needed to promote the modernization of China's governance system and capacity.