网络“抽象话”的话语分析及文化反思

The Discourse Analysis and Cultural Reflection of Internet "Abstract Words"

从最早的地球“火星文”到被誉为现代“00后”的“摩斯密码”,符号的改变伴随媒介环境的变化也衍生出与以往不同的隐喻与转喻含义。“抽象话”,是置于媒介狂欢背景下衍生的一类网络语言传播现象,它是以青年群体为主的网络用户爱好用表情符作为网络社交文本的新型人际互动模式。在当今青年亚文化语境下,受网络圈层化和用户需求动机的影响,庞大的数字青年用户通过对表情包进行编码解码,从而将自身的观念、情感、个性包裹在大大小小的抽象符码之中。这种仅依托于表情符号进行沟通的暗语化表达,需要传受双方互相引带才能完成整个传播互动行为,是文本生产者对图像进行意义抽取和拆分重构的再加工。伴随读图时代的到来,这种“图语化”的传播文本已被广泛地应用于青年虚拟社交乃至媒体营销活动中,是传统文化语境与新媒体文化语境在当下汇融、贯通的产物,它为抽象化社交的形成发展提供一定现实依据。

From the earliest "Martian text" on Earth to the "Morse code" known as the modern post-00 generation, the change of symbols along with the changes in the media environment also derives different metaphors and metonymy meanings from the past.Abstract code is a kind of network language communication phenomenon derived from the background of media carnival.It is a new type of interpersonal interaction mode in which young people mainly use "abstract words" as network social texts.In today’s youth subcultural context, affected by the stratification of the network and the user’s demand motives, a large number of digital youth users encode and decode emoticons to wrap their own ideas, emotions and personalities in large and small abstractions.In the code.This kind of cryptic expression that only relies on emoticons for communication requires mutual guidance between the recipient and the recipient to complete the entire communication interaction.It is the reprocessing of the text producer’s image extraction and reconstruction.With the advent of the picture-reading era, this kind of "picture-language" dissemination text has been widely used in youth virtual social and even media marketing activities.It is the product of the integration of traditional cultural context and new media cultural context.It provides a certain realistic basis for the formation and development of abstract social interaction.