新媒体语境下商业插画在品牌包装中的运用研究

RESEARCH ON THE APPLICATION OF COMMERCIAL ILLUSTRATIONS IN BRAND PACKAGING IN THE CONTEXT OF NEW MEDIA

研究商业插画在品牌包装中的运用。以案例分析的方式,阐述了商业插画在品牌包装设计中起到的重要作用。商业插画越来越多的被运用在品牌商品的各个领域,也越来越受商家和消费者的青睐,结出了在商业插画包装下的品牌商品兼具商业价值,文化价值和审美价值三重属性。将商业插画更好地融合在品牌包装中,会是新媒体时代下商业插画最主要的存在方式和发展方向。

The purpose of this article is to study the application of commercial illustrations in brand packaging.Case analysis Explains the important role of commercial illustration in brand packaging design.commercial illustrations are increasingly used in various fields of branded goods,and are increasingly favored by merchants and consumers,and concludes that the brand products under commercial illustration packaging have both commercial value,cultural value and aesthetic value.Integrating commercial illustrations into brand packaging will be the main way of existence and development of commercial illustrations in the new media era.