“双主体”面子取向驱动下知识共享意愿生成机理——兼论团队成员交换的调节作用

The Generation Mechanism of Knowledge Sharing Intention Driven by the“Double Subjects”Face Orientation:The Moderating Effect of Team Member Exchange

本土文化日益被视为解读中国员工知识共享的重要诱因。本研究选取面子取向作为本土文化的典型变量,探究了自我面子取向、他人面子取向(即“双主体”面子取向)对知识贡献意愿和知识获取意愿的影响功效以及团队成员交换在其中的调节效应。通过对339份知识型员工的问卷调查,结果显示:自我面子取向促进知识贡献意愿,抑制知识获取意愿;他人面子取向促进知识获取意愿,抑制知识贡献意愿;团队成员交换既会弱化自我面子取向、他人面子取向的促进作用,又会弱化自我面子取向、他人面子取向的抑制作用。

In face of the inadequacy of Western theories in the practice of knowledge sharing in China,the local culture is increasingly regarded as an important incentive to interpret the knowledge sharing among Chinese employees.This paper selects face orientation as a typical variable of Chinese local culture,and in line with the“Double Subjects”of face,studies the effects of self-face orientation and others'face orientation on knowledge contribution intention and knowledge acquisition intention,and the moderating effect of TMX.A questionnaire survey of 339 enterprise employees in coastal areas shows that:self-face orientation promotes knowledge contribution intention and restrains knowledge acquisition intention.Others-face orientation promotes knowledge acquisition intention and inhibits knowledge contribution intention;team member exchange can not only weaken the promotion effect of self-face orientation and others-face orientation,but also weaken the inhibition effect of self-face orientation and others-face orientation.