行业结构环境的序参量分析方法研究

Study on Order Parameter Analysis Method of Industrial Structure and Environment

行业结构环境分析是发现和掌握行业运行规律与发展状况的必经之路,也是在企业战略管理中的重要组成部分,其结果直接影响着企业战略决策与实施。针对企业战略管理的新价值理念,本文在协同学与竞优理论的基础上,通过对行业内群体结构特性与企业行为的重新考察,建立了行业结构环境分析的一种新方法即序参量分析方法与其应用范例。本文的研究结果,如行业内多层结构、企业群组定位及分布特性、行业基本发展模式、标杆与协同伙伴、企业群组或群组内企业构成与绩效之间的关系等都可为实现符合现代产业发展环境的企业战略管理提供方向性辅助与技术支持。

The analysis of industrial structure and environment is not only the indispensable way to find and master the mechanism of industrial operation but also an important part of corporate strategic management,which will influence the decision-making and implement of corporate strategy directly.With a new value ideology of strategic management,this paper firstly deals with the re-interpretations of structural feature of industry and corporate behavior on the basis of Synergy and Jingyou theory.Secondly,it proposes a new analysis method of industrial structure and environment,i.e.the order parameter analysis method and its application paradigm.Such research results of this paper as the the multi-layer structure of industry,the position and distribution feature of enterprise groups in industry,the main developing mode of industry,the benchmarks and synergistic partners,the relationship between the enterprise groups or the composition of enterprises in groups and the performance can provide the directional assistance and technical supports for the strategic management practice in line with the modern industrial development environment.