新媒体时代晋南鼓乐的传播困境及发展路径

Communication Dilemma and Development Paths of Jinnan Drum Music in the New Media Era

晋南鼓乐作为国家级非物质文化遗产,在当代社会已濒临传承中断的边缘。为帮助晋南鼓乐的传承,本文研究并分析了新媒体时代晋南鼓乐传播过程中存在的困境并探索其可持续发展的路径。其中,晋南鼓乐传播发展面临的困境主要包括从业者老龄化现象严重、产业管理开发不规范、媒体宣传力度不足、逐渐失去受众等问题。在新媒体时代,想要继续发展传播晋南鼓乐,可通过建立晋南鼓乐教学平台、新媒体背景下产品化晋南鼓乐、加强新媒体途径宣传、培养观众依赖性等方式,来推动晋南鼓乐的传播。

As a national intangible cultural heritage,the Jinnan drum music is on the verge of failing to be handed down to new generations in contemporary societies.This paper studies the difficulties of communications and the paths to development of the Jinnan drum music in the new media era.The Jinnan drum music is facing many problems such as aging population,the mismanagement of the industry and the lack of dissemination efforts from the media and adequate audiences.To promote the development of the Jinnan drum music in the new media era,this article suggests establishing the teaching platforms for the Jinnan drum music,commercializing the Jinnan drum music,enlarging the dissemination paths of the new media and cultivating the dependence of the audiences.