乡村旅游生态价值转化机制研究--基于生态文明的思考

A Study on the Transformation Mechanism of Ecological Value of Rural Tourism:Based on the Consideration of Ecological Civilization

我国乡村旅游经过30余年的发展演变,在相应阶段上呈现出不同的特征,对于生态资源—生态价值转化也经历了“使用价值—交换价值—战略安全价值”的认知升华。在生态文明建设和推动乡村振兴的背景下,乡村旅游生态价值转化的实现路径主要包括生态农业实物产品溢价、环境调节和功能开发收益、生态保护财政补偿支付、生态资源产权流转增值以及生态文化产品与服务消费5种模式,通过人本需求和农业多功能属性的内生驱动,发展、巩固农业基本功能,推动三产融合,以“兼业”形式参与乡村旅游开发,借助区域公共品牌的信用背书、完善乡村生态旅游产品谱系等外部协调措施提供保障。

Along with more than 30 years’development and evolution,China’s rural tourism shows different characteristics in corresponding stages.The transformation from ecological resources to ecological value has also experienced the cognitive sublimation of“use value-exchange value-strategic security value”.Under the background of ecological civilization construction and rural revitalization,the realization paths of rural tourism ecological value transformation mainly include five modes:premium of ecological agricultural product,environmental regulation and function development benefits,ecological protection financial compensation payment,transfer and appreciation of ecological resource property rights,and consumption of ecological cultural products and services.This paper proposes to develop and consolidate the basic functions of agriculture,to promote the integration of three industries,and to partially participate in rural tourism development,through the endogenous drive of humanistic demand and agricultural multi-functional attributes,and provide guarantee with the help of external coordination measures such as credit endorsement of regional public brands and improving the products spectrums of rural ecotourism.