文创赋能背景下我国文创出版发展路径研究

The Development Path of Chinas Cultural and Creative Publishing against the Background of Cultural and Creative Empowerment

文章从文化创意赋能下我国出版业融合发展现实图景出发,提出文创出版有可能是未来出版业融合发展的渠道,出版人需要发挥“工匠精神”,从研判读者市场、以优质内容资源为纽带、创领“带货”新风三个维度下功夫。在此背景下,文创出版产业还需借助科技模因,赋能文创出版,带动出版产品多业态发展;运用地域文化拓宽出版外延,实现优质IP内容深度开发;主动“破圈”跨界合作,实现品牌效应有效扩散。

The paper combs the realistic prospect of the integrated development of China’s publishing industry from the perspective of cultural creativity empowerment,and argues that publishing industry can make efforts from three dimensions:investigating the reader market,developing high-quality IP resources and creating a new trend of "live streaming commerce".In the meanwhile,publishing industry can make use of scientific and technological memes to empower publishing with cultural creative products,use regional culture to expand the extension of publishing,and "break the circle" to seek cross-border cooperation actively so as to drive the development of multiple formats of publishing products,realize the effective diffusion of brand effect,and open up a new situation of publishing industry.