万年贡米“一村一品”品牌推广研究

Research on the Brand Promotion of Wannian Tax Rice "One Village One Product"

本文以江西省上饶市万年县裴梅镇的万年贡米为例,在我国乡村振兴战略基础上,推出“一村一品”的概念,打造标签化的乡村品牌产品,通过品牌设计推动当地经济发展,促进当地旅游产业升级,同时了解当地文化,增强当地文化自信。

Taking the Tax rice in Peimei Town,Wannian County,Shangrao City,Jiangxi Province as an example,on the basis of China’s Rural Revitalization Strategy,this paper introduces the concept of "one village,one product",creates labeled rural brand products,promotes local economic development through brand design,promotes the upgrading of local tourism industry,understands local culture,and enhances local cultural confidence.