互联网不正当竞争行为司法认定中的利益衡量与平衡路径

Interest Measurement and Balance Path in Judicial Determination of Internet Unfair Competition

竞争方式的多样化与行为主体利益诉求的多元化使互联网不正当竞争案件伴随着错综复杂的利益关系,这给法院如何平衡好社会公共利益、经营者利益和消费者利益提出了全新的挑战。无论是侧重保护经营者利益的“私益优先”模式,还是侧重于维护市场竞争秩序的“公益优先”模式,均难以达到最优的法律效果和社会效果。一元的利益保护模式不符合《反不正当竞争法》的立法意图和法律精神,法院应逐渐树立“多益平衡”的审裁理念。

The diversification of competition methods and the pluralization of the interests of actors make Internet unfair competition cases accompanied by intricate interest relations.How to balance the social public interests,the operator’s interests and the consumer’s interests presents a new challenge to the court.Whether it is the"private interest first"model that focuses on protecting the interests of operators,or the"public welfare first"model that focuses on maintaining market competition order,it is difficult to achieve optimal legal and social effects.The unitary interest protection model doesn’t conform to the legislative intent and legal spirit of the Anti-Unfair Competition Law,therefore the court should gradually establish the adjudication concept of"balance of multiple interests".