博物馆展览说明文字量浅议

Research on the Text Volume of Labels in Museum Exhibitions

博物馆展厅内的说明文字是展览的重要组成部分,但过大的文字量将导致阅读困难、弱化展览整体结构,并挤压观众观看展品的时间。本文基于观众专注观展时间和阅读速度,结合观众的观展行为模式,认为对于不同类型的展览,观众的阅读量上限为5000字或7500字。由于观众并不会阅读展厅内所有文字,展览的实际文字量可略大于观众的阅读量。同时,单个展览说明牌的阅读时间应在半分钟之内,且展览前部应避免大量堆积文字。

Exhibition labels are important for a museum exhibition, but excessive explanatory text can lead to reading difficulties, weaken the overall structure of the exhibition, and squeeze the visitor’s time to watch the exhibits. Based on visitors’ concentration time and reading speed, combined with audience’s behavior mode, this paper argues that for different types of exhibitions, the upper limit of visitor’s reading volume is 5000 words or 7500 words. Since the audience wouldn’t read every word, the actual text volume of an exhibition can be slightly higher than the reading upper limit. At the same time, the reading time of a single exhibit label should be within half a minute, and the front part of an exhibition should avoid too much text.