数字技术应用于综艺节目的创新探讨

Application of Digital Technology to Variety Show Innovation

智慧广电、数字中国战略的发展使数字技术更广泛地应用于各个领域,推动了节目制播的高质量发展和内容供给能力的增强。近年来,综艺节目制作过程中,数字技术的应用日益普遍,在舞台打造、人物呈现、环节设计等方面发挥着重要作用。数字技术在综艺节目中的创新应用,为受众打造了沉浸式的视听体验。5G、虚拟现实(Virtual Reality,VR)、增强现实(Augmented Reality,AR)、人工智能(Artificial Intelligence,AI)、拓展现实(Extended Reality,XR)等技术的应用增强了观众与节目、嘉宾之间的互动,推动综艺节目向互动、交互、共同创造的沉浸式体验发展。

The development of smart radio and television and digital China strategy makes digital technology more widely used in various fields, and promotes the high-quality development of program production and broadcasting and the enhancement of content supply capacity. In recent years, in the production of variety shows, the application of digital technology has become increasingly common, playing an important role in stage building, character presentation, link design and so on. The innovative application of digital technology in variety shows creates an immersive audio-visual experience for the audience. The application of 5G, Virtual Reality(VR), Augmented Reality(AR), Artificial Intelligence(AI), Extended Reality(XR) and other technologies has enhanced the interaction between the audience, the program and the guests, and promoted the development of comprehensive art programs into interactive,interactive and co created immersive experiences.