乡村居民社会资本对旅游创业的影响研究——以山西省东寨镇为例

Research on the Influence of Rural Residents Social Capital on Tourism Entrepreneurship——A Case Study of Dongzhai Town,Shanxi Province

乡村旅游的快速发展推动了乡村产业结构调整和乡村经济发展,促进了乡村脱贫和乡村振兴。越来越多的乡村居民通过创办家庭旅馆、农家饭店和销售土特产等创业方式参与到乡村旅游中来。乡村居民的创业受多种因素影响,其中乡村社区长期的邻里关系、共同的文化观念、个人的社会关系等社会资本对乡村居民创业有重要影响。文章以山西省东寨镇为实证案例地,运用Logistic回归模型,从社会资本的结构、认知和关系三个维度探讨乡村中居民拥有的社会资本对于旅游创业的影响,结果发现:社会资本结构和认知维度对旅游创业存在正向影响,乡村居民中的个人所嵌入的网络规模越大,所获得的网络资源越丰富,越倾向于创业,而社会资本关系维度对旅游创业影响不显著。

The rapid development of rural tourism has promoted the adjustment of rural industrial structure and rural economic development,and promoted rural poverty alleviation and rural revitalization.More and more rural residents have participated in rural tourism through the establishment of family travel,farmhouse hotels,and souvenir sales.The entrepreneurship of rural residents are affected by many factors.The social capital is based on the long-term neighbourhood relationship,common cultural concepts and personal social relationships of rural communities have an important impact on the entrepreneurship of rural residents.Taking Dongzhai Town in Shanxi Province as an empirical case,using the Logistic regression model,the paper analyzes the social capital of rural residents impact on tourism entrepreneurship from the social capital three dimensions.Specific research concluded as follows:the social capital of structure dimension and cognition dimension have a positive impact on tourism entrepreneurship.The larger the network embedded by individuals in rural residents,and the more abundant the network resources,the more likely the residents choose to start a business.The social capital of the relationship dimension does not influence tourism entrepreneurship.