大数据背景下地理标志农产品的营销模式分析

An Analysis of Marketing Model of Agricultural Products With Geographical Indication Under the Background of Big Data

随着社会经济水平的大幅提升,市场对网络数据的应用愈加普遍。地理标志农产品的传统营销模式已无法适应新的供需市场。面对传统营销模式的营销范围、时间、渠道、供需等滞后性问题,本研究尝试在大数据支撑下创新地理标志农产品营销模式。分析大数据技术对地理标志农产品营销带来的挑战及优势,提出可操作性强的营销建议,以期提升地理标志农产品的营销水平,促进国内地理标志农产品营销走上供需均衡发展的可持续成长之路。

With the substantial improvement of the social and economic level,the application of network data in the market has become more and more common,affecting the production and sales of agricultural products with geographical indications,and the traditional marketing model has been unable to adapt to the new supply-and-demand market.Faced with the lagging problems of marketing scope,time,channels,supply and demand in traditional marketing models,this paper tries to explore and innovate a new marketing model of geographical indication agricultural products under the support of big data.Through an analysis of difficulties and challenges,the author intends to put forward feasible suggestions for the innovation of GI agricultural product marketing mode and strategy,in order to improve the level and quality of GI agricultural product marketing,and promote domestic agricultural product marketing to embark on a sustainable growth path with balanced supply and demand development.