“双碳”目标下如何激活员工低碳组织公民行为?——基于企业低碳文化视角的实证分析

How to Motivate Employees’Low-carbon Organizational Citizenship Behavior Under“Dual Carbon”Goal?——An Empirical Investigation from the Perspective of Corporate Low-carbon Culture

碳达峰碳中和目标下员工低碳组织公民行为对企业成功实施低碳转型战略具有重要作用。为揭示企业低碳文化是否以及如何影响员工低碳组织公民行为,运用社会交换理论和社会认同理论,以组织认同感为中介变量、个体环境情感为调节变量,构建企业低碳文化感知影响员工低碳组织公民行为的理论模型,并使用层次回归分析和Bootstrap技术对340份环保绿化行业员工样本数据进行实证检验。结果发现:企业低碳文化感知对员工低碳组织公民行为有显著正向影响;组织认同感在企业低碳文化感知与低碳组织公民行为关系间起部分中介作用;员工的环境情感能够增强组织认同感对低碳组织公民行为的正向影响,并调节组织认同感的中介效应。建议企业开展有益于企业积极形象的低碳行动,使员工发自内心地对企业低碳文化产生高度的组织认同,同时通过规章制度、积极沟通等刚柔并济的手段唤起员工对自然向往和对污染内疚的环境情感,最终通过激发员工低碳组织公民行为助推企业低碳转型。

The low-carbon organizational citizenship behavior of the employees under the goal of carbon emission peak and carbon neutrality plays an important pole in the successful implementation of the low-carbon transformation strategy.Based on social exchange theory and social identification theory,a theoretical model was constructed to test whether employees’perception of corporate low-carbon culture motivates their low-carbon organizational citizenship behavior through the mediation of organizational identification and the moderation of environmental emotion.The hierarchical regression analysis and Bootstrap procedure were used to analyze 340samples collected in Chinese environmental protecting and greening industries.The results show that employees’perception of corporate low-carbon culture positively correlates with their low-carbon organizational citizenship behavior,and this relationship is partially mediated by organizational identification.Further,employees’environmental emotion strengthens the positive relationship between organizational identification and low-carbon organizational citizenship behavior,and moderates the mediating effect of organizational identification.It is suggested that enterprises carry out low-carbon actions that are beneficial to the positive image of enterprises,so that employees can have a high degree of organizational identification with the enterprise’s low-carbon culture heartfeltly.At the same time,regulations,active communication and other rigid and flexible means can arouse their yearning for nature and environmental emotion of pollution guilt,and finally stimulate the low-carbon organizational citizenship behavior of employees to promote the low-carbon transformation of enterprises.