社会资本参与乡村公共文化服务:因素、路径与发展策略

The Social Capital Participates in Rural Public Cultural Services:Factors,Paths and Development Strategies

引导社会资本参与乡村公共文化服务、促进我国乡村文化振兴,是我国实现乡村振兴的重要基础与重要保障。依据当前文化管理体制,在对乡村文化供给结构、社会资本参与乡村公共文化供给模式及其效果分析的基础上,总结与反思了乡村公共文化的供需特征,并探索了社会资本参与乡村公共文化服务的因素,比较了不同路径之间的供给效果。推动社会资本增效乡村公共文化服务,需要顶层规划设计合理的投资回报机制,建立政府主导监管的绩效考核体系,持续打造精品类、原创性特色乡村文化IP,鼓励社会资本托管、经营使用原有文化设施。

Under the leadership of the government,guiding social capital to participate in rural public cultural services and promoting the revitalization of rural culture in our country is an important foundation and important guarantee for my country’s rural revitalization.This article comprehensively adopts literature analysis method to summarize and reflect on the current supply and demand characteristics of rural public culture,and explore the motivations for social capital to participate in rural public cultural services,and compare the differences between different paths.This paper believes that to promote social capital to increase the efficiency of rural public cultural services,it is necessary to plan and design a reasonable return on investment mechanism at the top,establish a government-led supervision performance appraisal system,continue to create high-quality,original and characteristic rural cultural IP,and encourage social capital to trust and operate Use the original cultural facilities.