产业协同赋能农产品区域品牌价值提升的思考——以黑龙江省为例

Thoughts on the Promotion of Regional Brand Value of Agricultural Products Enabled by Industrial Synergy——Taking Heilongjiang Province as an Example

当前,农产品贸易竞争日益激烈、农业经济风险不断加剧,加快推进农业品牌建设已成为引领农产品消费、抵御市场风险的重要力量。产业协同是聚集产业优势、发挥范围经济的有效举措,协同下的资源溢出对实现农业现代化、农产品品牌提升有着重大意义。黑龙江省是我国重要的农业大省,在打造绿色优质的农产品品牌的道路上取得了一系列的成就,但从品牌长期发展角度来看,区域品牌建设存在“公地问题”、销售渠道单一等问题,因此,从产业协同视角提出对策建议,以期促进黑龙江省农产品区域品牌的高质量发展。

At present, the competition of agricultural products trade is increasingly fierce, and the agricultural economic risks are intensifying, accelerating the construction of agricultural brands has become an important force leading the consumption of agricultural products and resisting market risks.Industrial coordination is an effective measure to gather industrial advantages and give full play to the scope economy. Resource spillover under the coordination is of great significance to realize agricultural modernization and the promotion of agricultural products brand.Heilongjiang province is an important agricultural province in China, on the way of building green quality agricultural products brand has made a series of achievements, but from the perspective of the brand development, regional brand construction "Commons", single sales channels, therefore, from the perspective of industrial synergy put forward countermeasures and suggestions, in order to promote the development of high quality agricultural products brand in Heilongjiang province.