“四全媒体”视域下档案文化传播力提升策略研究

Research on the Promotion Strategy of Archival Culture Dissemination from the Perspective of"Four all-media"

档案资源具有重要的文化属性与文化功能,在“四全媒体”视域下挖掘整合档案文化资源,创新档案文化传播方式方法,提升档案文化传播的高度、深度与广度,为社会提供高质量的档案文化精品,具有重要的理论意义与现实意义。在概述相关理论概念以及阐释“四全媒体”对档案文化传播的价值意义之后,总结了目前国内档案文化传播的特征与趋势,并为档案文化传播力提升提出了若干策略。

Archives resources have important cultural property and cultural function.It is of important theoretical and practical significance to excavate and integrate the archives culture resources,innovate the archives culture dissemination method,improve the height,depth and breadth of archives culture dissemination,and provide the high-quality archives culture goods for the society under the"four all-media"development pattern.After summarizing relevant theoretical concepts and explaining the value and significance of"four all-media"to the dissemination of archival culture,this paper summarizes the characteristics and trends of the dissemination of archival culture in China at present and puts forward several strategies for improving the dissemination power of archival culture.