关于传统村落保护与活化的高质量发展构思——以抚州市为例

High-quality Development Ideas on Protection and Activation of Traditional Villages:A Case Study of Fuzhou City

以传统村落保护与活化利用为研究内容,通过对抚州市传统村落的深入走访以及游客的问卷调查,分析了消费者对抚州市传统村落文旅融合发展的满意程度。结果表明:受访游客总体上对抚州市传统村落的保护与活化较为满意,但是在非物质文化遗产展示、传统文化表演、景区收费、住宿条件及旅游资源开发等方面还需要进一步加强。鉴于此,提出了要重视文化发展、慎重规划发展、线上线下宣传齐发力以及充分挖掘传统村落的研究价值等发展构思,以期推动传统村落保护与活化的高质量发展。

The protection and activation of traditional villages were taken as the research content,and consumers’satisfaction with the integrated development of culture and tourism of traditional villages was analyzed through in-depth visits to traditional villages in Fuzhou and questionnaire survey of tourists.The results show that the protection and activation of traditional villages are generally satisfactory according to consumers’perception of tourists,but there should be some improvement in intangible cultural heritage display,traditional cultural performance,scenic spot charges,accommodation conditions and tourism resource development.In view of this,all traditional villages need to attach importance to cultural development,carefully plan development,make concerted efforts in online and offline publicity and fully explore the research value of traditional villages,so as to facilitate the high-quality development of the protection and activation of traditional villages.