智能出版的变革趋势与策略

Reformation Trend and Strategy of Intelligent Publishing

文章以智能出版概括全新技术语境下数字出版业的整体变迁,阐释出版产业链在诸种新技术助推下的可能变革方向,尝试为数字出版业在技术革新背景下的不断前行做出有一定前瞻意义的策略探索。文章从智能出版价值链角度出发,指出推进基于多源数据智能选题辅助、模拟系统支撑下的高质量内容创新与建设具备弯道超车能力的智能化专业知识服务与辅助决策系统是转型升级的关键所在;从智能出版需求链角度出发,指出推动以智能印刷流程自动化为基点的产消合一新零售模式重塑,精准高效且以洞察营销为旨归的智能营销系统构建是出版业持续攻坚的方向;从智能出版空间链角度出发,指出虚拟物理空间向度的智能出版内容创造、跨界共融的出版产业间协同发展则是持续创新、不断优化产业结构、激发产业活力的战略选择。

The digital technology innovation has been setting stage for stable digital publishing development.The emergence of new technologies such as artificial intelligence technology tends to bring new possibilities for the digital publishing industry to step into a higher stage of development.This paper tries to summarize the overall change of digital publishing industry in the context of new technology with intelligent publishing.The possible direction change of the publishing industry chain promoted by various new technologies is explained in detail.For the value chain of intelligent publishing,promoting content production is based on intelligent topic selection assistance and a simulation system to produce high quality content.Building intelligent professional knowledge service and auxiliary decision-making system to realize"corner overtaking"is the key to the transition and upgrading.For the demand chain,the key points for the publishing industry to work well include promoting the reshaping of the"new retailing"mode of integration of production and consumption based on the automation of intelligent printing process,and the construction of accurate and efficient intelligent marketing system aiming at insight marketing.For the space chain dimension,intelligent publishing content creation in the dimension of virtual physical space and coordinated development among publishing industries with cross-border integration will facilitate the strategic development of the publishing industry.