产教融合背景下高职视觉传达设计实践教学体系改革的探索

Exploration of the Reform of Visual Communication Design Practice Teaching System in Vocational Colleges under the Background of Integration of Industry and Education

实践教学可以提高高等职业院校视觉传达学生的岗位技能和综合素养,产教融合为实践教学提供必要的平台资源,启发学生从应用的角度出发开展学习活动。文章结合培养目标、授课体系、教学模式现状,分析传统视觉传达实践教学中存在的问题,通过与企业共建共享校企合作平台、开发项目式教学资源、创新教学模式,为新发展格局下视觉传达设计专业课程建设提供新思路。

Practical teaching can improve the job skills and comprehensive quality of students of visual communication major in higher vocational colleges,and the integration of industry and education provides necessary platform resources for practical teaching,and inspires students to carry out learning activities from the perspective of application.Taking training objectives,teaching system and teaching mode into consideration,this paper analyzes the problems existing in traditional visual communication practice teaching,and provides new ideas for the course construction of visual communication design under the new development pattern by co-building and sharing school-enterprise cooperation platforms with enterprises,developing project-style teaching resources and innovating teaching modes.