后疫情时期社区团购研究的知识图谱分析

Research on Knowledge Mapping of Community Group-buying in the Post-pandemicera

在互联网与疫情防控条件影响下,社区团购逐渐成为新的消费模式。文中利用文献题录信息统计分析工具SATI,对国内该领域文献研究阶段、核心作者、核心机构、发文期刊、关键词等进行文本挖掘和可视化分析,选取近十年间以“社区团购”为主题的文献进行整理、分析和讨论。研究发现:我国社区团购发展大致经历了四个阶段,分别是起步阶段(2013-2017年)、成长阶段(2018-2019年)、繁荣阶段(2020-2021年)、回稳阶段(2022年-),社区团购相关研究受新冠肺炎疫情影响呈大幅度增长趋势,研究热点集中于团购模式、平台企业及市场监管三方面。通过对现有文献进行梳理和深入分析,文中揭示我国社区团购领域当前的研究现状,为后疫情时期其健康合理发展提供参考借鉴。

Under the influence of the Internet and epidemic prevention and control conditions,community group buying has gradually become a new consumption mode.Using SATI,a statistical analysis tool for literature,this study conducts text mining and visual analysis on the research stages,core authors,core institutions,publishing journals and keywords of domestic literature in this field,and further selects literature on the theme of“community group-buying”in the past ten years for collation,analysis and discussion.The result shows that:the developments of China s community group-buying could be divided into four stages,which are:the starting-up stage(2013-2017),the growing stage(2018-2019),the booming stage(2020-2021),and the stabilization stage(2022-).This study has defined three main streams of the current literature:group-buying models,platforms and market regulation.This paper reveals the current research status of community group-buying in China,which is expected to provide support for its healthy and reasonable development in the post-epidemic period.