“校企合作、双项融合”的课程思政育人模式——以《汽车创新营销》为例

"School-enterprise Cooperation,Dual Integration"Curriculum Ideological and Political Education Model——Taking"Automotive Innovation Marketing"as an example

本文以汽车创新营销课程为例,在校企合作订单培养模式中探索技传授与价值引领相融合,思政育人与创新创业相融合的汽车专业课思政育人模式,取得良好的效果。

Taking the automotive innovation marketing course as an example,this paper explores the ideological and political education model of automotive professional courses that integrates technology teaching and value guidance,and integrates ideological and political education with innovation and entrepreneurship in the school-enterprise cooperation order training model,and achieves good results.