数字时代传统民间艺术呈现与传播的嬗变

The Evolution of Presentation and Transmission of Traditional Folk Arts in the Digital Age

传统民间艺术的呈现与传播,经历了以文字记录为主的文本书写,到影像的视觉再现,再到如今以媒介智能化为特点的数字多终端交互生成的变化过程。在这一过程中,数字技术使传统民间艺术自主生成和自我表征的意识剧增,带来发声主体和表达视角的嬗变;使其置身于新数字空间的文化场域,带来文化内涵的嬗变;也使其依附于数字劳动与资本运作的无形之手,带来价值度向的嬗变。数字技术的参与是传统民间艺术传承和发展不可回避的趋势,它需要文化实践主体主动思考传统民间艺术所承载的文化遗产价值与数字技术的关系,促使传统民间艺术积极适应技术更迭下的文化转型,力求在文化与技术的博弈中寻找一种技术发展与文化传承良性互动的可能。

The presentation and transmission of traditional folk arts have gone through a process from text-based recording to visual reproduction through film,and now in the digital age,with the emergence of interactive,multi-terminal media through digital technology.In this process,digital technology has drastically increased the awareness of independent production and self-representation of traditional folk arts,bringing about changes in the subject of voice and perspective of expression.It also places them in the cultural domain of the new digital space,bringing about changes in cultural connotations.Moreover,it also makes it adhere to the invisible hand of digital labor and capital operation,changing the direction of value.The involvement of digital technology is an inevitable trend in the inheritance and development of traditional folk arts.It requires cultural practitioners to take an active and refective stance to consider the relationship between the cultural heritage value carried by traditional folk arts and digital technology and to encourage the former to adapt to the cultural transformation under technological change actively.It should strive to find a positive interaction between technology development and cultural inheritance.